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本文首先论述了房地产企业实施品牌发展策略的必要性,进而论述房地产企业营销品牌现状,最后阐述了房地产业品牌策略的制定,以供参考。
This article first discusses the necessity of real estate enterprises to implement brand development strategy, and then discusses the real estate business marketing brand status, and finally elaborates the real estate industry brand strategy for reference.