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近年来,日本来华旅游持续呈现低迷状态。在日本来华旅游中,日本是发达国家,中国是发展中国家,两者间的旅游品质和消费方式都存有差异。当中国的入境旅游开始接受客源输出地社会消费形态的考验时,如何造就适应国际旅游消费形态的新品质旅游,正是当今日本来华旅游乃至中国的入境旅游经营面临的巨大挑战。本文依据考察案例分析结果,揭示了日本社会步入体验经济时代的现状,提出了日本客源市场开发的技术性课题。
In recent years, Japan’s tourism in China continued to show a slump. In Japan’s tourism in Japan, Japan is a developed country, China is a developing country, both between the quality of travel and consumption patterns are different. When China’s inbound tourism begins to accept the social consumption pattern of exporting tourists, how to create a new quality tourist that adapts to the international tourism consumption pattern is a tremendous challenge to inbound tourism in Japan today and even in China. Based on the analysis of case studies, this paper reveals the status quo of Japanese society entering an era of experiential economy and puts forward technical issues for the development of Japan’s tourist market.