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2000年6月17日,中国市场学会与《销售与市场》杂志社在上海浦东举行了首届中国营销论坛暨首届中国杰出营销人“金鼎奖”颁奖大会,第一位登台亮相的杰出营销总经理就是来自沈阳金杯客车公司的常务副总王晖先生,而真正领奖的不是王晖本人,而是他的手下,为什么王晖低调处理此事?为什么金杯海狮能在全国轻客排行榜上连续三年获得第一?特别是在日渐萎缩的轻客市场里,金杯海狮却以迷幻般的速度在高速飞进,它足以引起人们思索和传媒的注意,为解开金杯海狮问鼎天下之迷,笔者专程飞往沈阳拜会王晖先生。
On June 17, 2000, the China Marketing Association and Sales and Marketing magazine held the first China Marketing Forum and the first China Outstanding Marketing Personnel Award Presentation Ceremony in Pudong, Shanghai. The first outstanding marketing event General Manager is from Shenyang Jinbei Bus Company Vice President Wang Hui, and the real award is not Wang Hui himself, but his men, why Wang Hui low-key deal with the matter Why Jinhai sea lions in the National Light Bus Ranking For the first time in three consecutive years won the first? Especially in the ever-shrinking market of light buses, the Gold Sea lions are flying at a psychedelic speed at high speed, it is enough to arouse people’s attention and the media attention, as the sea lions The fans, I made a special trip to Shenyang to meet Mr. Wang Hui.