论文部分内容阅读
近两年,购买国外版权模式进行本土化改造的节目似乎成为各电视台致胜的法宝。从《中国达人秀》,到《中国好声音》,再到去年大热的《爸爸去哪儿》,都引自国外的成功节目模式。然而,在节目模式的引进热潮中,江苏卫视却逆势出击,开始了节目模式的输出之路。2013年,《非诚勿扰》节目版权成功销往7国主流媒体,同年八月,江苏卫视自主研发的《全能星战》尚未开播,便与以色列国际知名节目模式公司Armoza签约,成为中国首个模式输出的音乐节目。而纵观国内的节目模式输出现状,引入者多,输出者少。
In the past two years, programs that have purchased localized copyrights of foreign copyright models appear to have become the magic weapon for television stations to win. From “China’s Got Talent” to “China’s good voice” to last year’s hot “Where’s Dad?”, All cited successful foreign programs. However, in the introduction of the program mode upsurge, Jiangsu Satellite TV has turned against the trend, the program began the output mode. In 2013, the copyright of “If You Are the One” was successfully sold to the mainstream media in seven countries. In August of the same year, Jiangsu Satellite TV independently developed “Almighty Star Wars”, which has not been started yet and contracted with Armoza, Israel’s internationally renowned programming company, to become China’s first model output Music program. The overview of the domestic program mode output status, the introduction of more output less.