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随着科技的蓬勃发展,生活节奏的逐渐加快,现代人进入了一个对文字厌倦的时代。大段的文字已经无法刺激我们的眼球,激发我们的求知欲望了,读图已经成为了一种趋势。也正是因为图像的狂轰滥炸,人们也开始对此麻木,想要让广告在传媒行业独占鳌头,单单靠那些吸引眼球的图像是远远不够的。为了更加完美的呈现具有时代特征的设计理念,就要求我们的设计师应该寻求构建一些更为合理更为具体表现力的新视觉语言,这些互动设计元素的出现就成为了现代公益广告发展趋势之一。
With the vigorous development of science and technology and the gradual acceleration of the pace of life, the modern people have entered an era of tired of writing. A large section of the text has been unable to stimulate our attention, stimulate our desire for knowledge, read the map has become a trend. It is also because of the image of the bombing, people are beginning to numb this, you want to make ads in the media industry come out on top, just by those eye-catching images is not enough. In order to perfect the presentation of the design concept with the characteristics of the times, our designers should seek to construct some new visual languages that are more reasonable and more expressive. The emergence of these interactive design elements has become the trend of modern public service advertisements one.