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公司间的竞争一定是价值链的竞争。对于企业而言,仅仅某一方面突出或某一个要素具有竞争力,已经远远不够了,企业需要着力于打造一个卓越的营销资源价值链,以此作为竞争利器——价值链增值战略决定了成败。
The competition among companies must be the competition in the value chain. It is far from enough for an enterprise to emphasize only one aspect or to be competitive in any one element. Enterprises need to focus on creating an excellent value chain of marketing resources as a competitive weapon - value-added strategy of value chain Success or failure.