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当前,传媒领域出现频度最高的词汇当属“新媒体”。它在信息产业高速发展的总趋势推动下,借助于信息产业产能剧烈膨胀,导致能量扩散而催生了新媒体。与此同时,新媒体的诞生又反作用于全国乃至全球的信息产业,为其持续高速增长注入助燃剂。然而,新媒体毕竟是新生事物,人们与社会广泛认知的惯性需要综合力量的化解,这就需要新媒体认清自身的优势,通过整合内部与外部资源,利用“科教兴国,科技振邦”的时代机遇,向主流媒体的历史地位发起新一轮冲击。
At present, the most frequently occurring vocabulary in the field of media is “new media.” Driven by the general trend of rapid development of the information industry, it has given birth to new media by means of the drastic expansion of the production capacity of the information industry, resulting in the proliferation of energy. In the meantime, the birth of new media is counterproductive to the information industry in China and even in the world, injecting aids for its sustained and rapid growth. However, after all, the new media is a new-born thing. The inertia of people and society’s widespread cognition needs to be resolved by comprehensive forces. This requires that the new media recognize its own advantages. By integrating internal and external resources and utilizing “science and education to rejuvenate the nation and science and technology” Era of opportunity, to launch a new round of impact on the historical status of the mainstream media.