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近几年来,传统报业面对新媒体的挑战和冲击越来越大,从几个数据就可以看到我们面临的形势是多么严峻:2010年,美国报业广告规模回到了1950年代,报纸广告加上自身网站广告,才相当于1950年报纸广告的规模;2012年,全球网民24亿,同比增长8%;2013年,中国微博用户6亿人,微信用户5亿人;2012年,央视广告240亿,2013年超过280亿,但百度在2013年却达到了319.44亿元,已经超越了央视,成为中国第一大广告媒体平台;2014年元旦,上海《新闻晚报》正式停刊。无论是读者从
In recent years, the challenge and impact of the traditional newspaper industry on new media is getting bigger and bigger. From a few data, we can see how grim the situation we are facing: In 2010, the size of newspaper advertisements in the United States returned to the 1950s. Newspapers Advertising plus advertising on its own website was equivalent to that of newspaper advertisements in 1950; in 2012, the number of Internet users in the world was 2.4 billion, an increase of 8% over the previous year; in 2013, 600 million microblog users and 500 million WeChat users were in China; in 2012, CCTV advertising 24 billion in 2013, more than 280 billion, but in 2013 Baidu has reached 31.944 billion yuan, has surpassed CCTV, becoming China’s largest advertising media platform; New Year’s Day in 2014, Shanghai “Evening News” officially closed. No matter from readers