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体验经济的到来赋予旅游以新的内涵,人们对旅游产品的需求不再仅仅局限于一般的旅游产品与服务,而是追求令人难以忘怀的旅游体验和消遣娱乐、求知审美等更高层次需求的实现。近年来,海岛旅游作为一种专项的旅游产品,因其休闲、神秘和冒险等特性而越来越受到大众的青睐。一、海岛体验经济的研究背景“体验经济”是在1998年由美国学者约瑟夫·派恩和詹姆斯·吉尔默首先在《哈佛商业评论》中提出,他们认为“体验经济
The arrival of experiential economy gives new meaning to tourism. People’s demand for tourism products is no longer limited to ordinary tourism products and services. Instead, it pursues higher-level needs such as unforgettable travel experience, entertainment, knowledge of aesthetics, etc. The realization. In recent years, as a special tourism product, island tourism is more and more popular among the general public due to its characteristics of leisure, mystery and adventure. First, the island experience of economic research background ”experiential economy “ in 1998 by the American scholar Joseph Pine and James Gilmer first proposed in the ”Harvard Business Review“, they think ”experience economy