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腾讯新闻客户端在微信端口有了首支广告,这对2014年的移动广告市场而言,将是一个值得关注的信息。首先,单就用户层面上看,腾讯新闻客户端所搭载的微信平台,本身就拥有着5亿、接近6亿的用户规模,具备着无可比拟覆盖优势。而就布局而言,我们可观察到由腾讯新闻客户端、手机腾讯网、腾讯新闻微信版、腾讯新闻手机QQ版四个部分构成的产品组合,已经可以较为全面覆盖各层次用户。所以当与微信绑定的腾讯新闻客户端,开放了广告端口后,势必将为2014年的移动广告市场带来更多的可能性。可预见的表现之一就是广告
Tencent News client has the first ad on Wechat port, which will be a noteworthy message for 2014 mobile advertising market. First of all, on the user level alone, WeChat platform owned by Tencent News client itself has 500 million users, approaching 600 million users, with unparalleled coverage advantages. As far as the layout is concerned, we can observe that the product portfolio comprised of four parts of Tencent News Client, Tencent Tencent Mobile, Tencent Tencent News QQ and Tencent Tencent QQ Mobile has been able to cover all users at all levels. So when Tencent News client bound with WeChat opens its advertising port, it is bound to bring more possibilities to the mobile advertising market in 2014. One of the foreseeable performance is advertising