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2013年12月12日,Brother集团小池CEO的在华首次媒体见面会在京召开。Brother集团小池CEO与兄弟(中国)商业有限公司董事长兼总经理桥本安弘为到场的媒体做了发言。在回顾了100多年来Brother集团不断挑战、持续变革的历史的同时,小池CEO向在座媒体介绍了公司内部沟通、交流方式,提升了Brother品牌的亲切感和信赖度。会上,小池CEO还发表了Brother集团的中期战略——CS B2015。CS B2015即5年规划:在2011~2015年期间实现销售额较2010年1.5倍的增长,即便是在目前经济形势严峻的情况下,目标依旧不变。中期战略以整个集团21世纪全球理想为基础,即:成为“以全球精神提供优良价值的高收益体制
On December 12, 2013, Brother Group CEO Koizumi’s first press conference in China was held in Beijing. Brother Koichi CEO and brother (China) Co., Ltd. chairman and general manager Hashimoto An Hong made speeches for the presence of the media. While reviewing over 100 years of Brother Group’s constant challenge and ongoing history of change, CEO Koizumi briefed the media on the company’s internal communication and exchange methods and enhanced Brother’s intimacy and trust. At the meeting, Koike CEO also published Brother Group’s medium-term strategy - CS B2015. CS B2015 is a five-year plan: Achieve 1.5x sales growth over the 2011-2015 period, even if the current economic situation is severe, the target remains unchanged. The medium-term strategy is based on the global vision of the entire Group for the 21st century as a ”high-yielding system that delivers good value in a global spirit"