论文部分内容阅读
无序,是事物在初期阶段的一个特征性的表现,当中国报业重新回归市场的时候,无序也照例成为一种现象,一种问题。无序,首先出于盲目,因对传媒发展规律认识上的粗浅,因而盲目扩张,扩报、扩版之风不就曾经风靡一时吗?无序还表现在市场化上,市场化的不彻底,就会导致竞争的不市场化,靠行政手段去打压对手,靠行政推销来强制发行的做法不也依然风行全国吗?当然,还有低水平的发行价格战、广告价格战;甚至还有同城报纸之间的小市民式的明争暗斗…….因此,中国报媒的无序竞争已经成为阻碍报业发展的一道沟壑,已经成为一个需要我们认真面对的一道难题。
Disorder is a characteristic manifestation of things in their infancy. When the Chinese newspaper regains its return to the market, disorder and disorder have also, as usual, become a phenomenon and a problem. Disorderly, first of all out of blindness, due to the superficial understanding of the law of the development of the media, and thus blind expansion, expansion, expansion of the style of the wind has not been all the rage? Disorder also manifested in the market, the market is not complete, Will lead to the non-market competition, rely on administrative measures to suppress opponents, relying on administrative marketing to force the issue of distribution practices are still popular throughout the country? Of course, there are low-level issue price war, advertising price war; and even the same city Small citizens between the newspapers, the vicissitudes ... ... Therefore, the disorderly competition in China’s media has become a hurdle impede the development of the newspaper industry, has become a need for us to face a serious problem.