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体育网站是促进我国体育事业发展的重要平台。门户网站的体育频道以新浪体育为代表,传统体育媒体的网络转型则以体坛网为代表,本文从门户与专业的角度分析两者传播特色的差异,探索国内体育网站的发展对策,以实现更好发展。
Sports website is to promote the development of sports in our country an important platform. The sports channel of portal is represented by Sina Sports. The network transformation of traditional sports media takes the sports network as the representative. This article analyzes the differences of the two characteristics of communication from the angle of portal and professional, and explores the development strategies of domestic sports websites in order to realize more Good development.