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由于媒介环境的变化,城市台普遍面临新闻资源之困、广告资源之困和人才资源之困。国家加强社会建设和管理,为城市台提供了发展契机,呈现了城市台发展的一片蓝海。城市电视台要抓住机遇,通过多种路径实现发展:媒介整合实现社会建设和管理的微传播;创新社会建设和管理的微传播内容生产;走进社区积极参与社区管理并获取社会建设和管理微传播的丰富资源。
Due to the change of the media environment, the urban Taiwan faces the difficulties of the news resources, the difficulties of the advertising resources and the human resources. The state has stepped up social construction and management, provided an opportunity for the development of the urban area and presented a blue ocean in the development of the urban area. Urban television stations should seize the opportunities and achieve development through a variety of paths: media integration to achieve the micro-propagation of social construction and management; the production of micro-propaganda content for innovation-based social construction and management; community participation in community management and access to social construction and management Dissemination of rich resources.