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中国的文化市场已经进入一个以品牌竞争为核心的时代,大家都致力于挖掘和打造自己的文化品牌,同时国内外经验也表明,打造文化品牌,是扩大文化影响力的重要途径,是推动文化产业发展的重要力量,也是带动经济发展的有效手段。冀派内画作为衡水市最具特色的艺术品种和最具个性和潜力的特色产业,在新兴的数字媒体信息时代的冲击下,打造与推广冀派内画的数字品牌显得迫在眉睫,而作为数字媒体信息时代下的宠儿——动画,其在品牌的打造与推广发展中具备独特的艺术感染力和广阔的发展空间,本文以此为前提,分析研究如何打造并构建冀派内画艺术的动画品牌,有效的促进和增强冀派内画的艺术文化软实力,在动画品牌的全新包装和整合下绽放更加耀眼的光辉。
China’s cultural market has entered an era dominated by brand competition. Everyone is committed to digging and building their own cultural brand. At the same time, domestic and foreign experiences also show that building a cultural brand is an important way to expand cultural influence and to promote culture An important force in industrial development, but also an effective means to promote economic development. As the most unique art variety and the most characteristic and potential characteristic industry in Hengshui City, Ji-pie-inside painting is impending to create and promote the digital brand of Ji-pie painting under the impact of emerging digital media information era. As a digital media information The darling animators under the age has unique artistic appeal and broad space for development in brand building and promotion. Based on this premise, this article analyzes and studies how to build and build the animatical brand of Ji-style painting art, which is effective Promote and enhance the artistic and cultural soft power of the Ji-Ishraine painting, and bloom the more brilliant glory under the brand-new packaging and integration of animation.