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建立了双寡头平台下平台运营商间的两阶段博弈模型,并进行了均衡规模、均衡利润和均衡定价分析.讨论了领先者平台和后进入者平台间的竞合策略,重点论证了后进入平台的后动优势,证明了视频内容市场的繁荣使后进入者的后动优势愈加明显,并得出以下结论:后进入平台应该坚持低价规模化发展和定位中低端的模仿性创新策略;先进入平台应该坚持优质高价差异化发展和定位中高端的创新策略.
Established a two-stage game model among platform operators under duopoly platform and analyzed the equilibrium scale, equilibrium profit and equilibrium pricing, and discussed the strategy of competition and cooperation between the leader platform and the post-entrant platform, The post-move advantage of the platform proves that the prosperity of the video content market makes the post-movers’ advantages of the late entrants more obvious, and draws the following conclusions: After entering the platform, we should adhere to the low-cost large-scale development and positioning of low-end imitative innovation strategy ; First into the platform should adhere to the development of high quality and high price differentiation and positioning of high-end innovation strategy.