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文章从传统与现代、传承与创新、图形与设计三方面,阐述了在日益发展的全球化进程中,平面设计需要借鉴地域性、民族性的传统文化,而在中国,具有独特的中国传统文化,在建立新的设计发展模式中,既能体现出现代平面设计的观念与时尚,又折射出中国传统艺术的特征与审美趋向。
From the aspects of tradition and modernity, inheritance and innovation, graphics and design, the article elaborates that in the process of globalization, graphic design needs to draw on the traditional culture of regional and nationality. In China, it has unique Chinese traditional culture In the establishment of a new design and development model, not only reflects the concept of modern graphic design and fashion, but also reflects the characteristics of traditional Chinese arts and aesthetic trends.