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微博和微信公众号的出现,让越来越多的企业关注自主传播。这种变化,让企业获得传播自由的同时,也必须面对一个新的更大挑战——大部分企业擅长把产品销售给客户,却不擅长把理念传播给用户。失去传统媒体的专业加持之后,自主传播的最大问题在于:缺乏外部视角,习惯自说自话,不考虑传播受众的兴趣,只是把领导的想法用领导习惯或能忍受的表达方式传播出
The advent of microblogging and WeChat public number, so that more and more companies concerned about the independent dissemination. This change, allowing companies to spread the freedom at the same time, we must also face a new greater challenge - most companies are good at selling products to customers, but not good at spreading ideas to users. Losing the professional blessings of traditional media, the biggest problems of self-propagation lie in: the lack of an external perspective, the habit of speaking from one’s own point of view, regardless of the interest of the audience, the idea of the leader is propagated in a leadership habit or tolerable manner