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当前,成人高等教育作为一种产业,面临着如何提高市场竞争力的问题。树立成人高校公共形象、研究公共关系与学校管理之间的内在关联性具有相当的理论价值和现实意义。
At present, as an industry, adult higher education is facing the problem of how to improve market competitiveness. Establishing the public image of adult colleges and universities and studying the inherent relationship between public relations and school management have considerable theoretical value and practical significance.