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宝洁公司洗发产品的细分,满足了不同发质的消费需求。如果针对消费者不同的工作阶层,在营销中加强差异化决策,效果将更加突出。如对于白领、金领阶层来说,该阶层的经济收入颇丰、文化档次、个人修养及内涵较高。面向这一阶层,企业就要结合现代设计观念与企业管理理论的整体性运作,以刻画企业个性、凸显企业精神,使消费者产生深刻的认同感,从而达到促销目的。可从增加产品的附加值着手,用独特的外包装去吸引该阶层的消费者。如可推出“水晶系列”产
Procter & Gamble shampoo product segmentation, to meet the needs of different hair consumers. If for different working groups for consumers, in the marketing of differentiated decision-making, the effect will be more prominent. As for the white-collar workers and the gold-collar workers, the income of this class is quite high, and their cultural level, personal accomplishment and connotation are high. Facing this stratum, the enterprise should integrate the modern design concept and the integral operation of the theory of enterprise management to describe the personality of the enterprise, highlight the spirit of enterprise and make consumers have a deep sense of identity so as to achieve the purpose of promotion. From the added value of the product to proceed with a unique packaging to attract consumers in this class. If you can launch “Crystal Series ” production