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《Z理论》的作者威廉·大内认为:一个公司的文化由其传统和风气所构成。因而企业文化具有导向功能。企业文化建设作为现代企业管理的重要基础,一直深受广大企业重视,文化的不同特性对企业的发展具有重大影响。良好的文化氛围对企业的发展也很重要,全球重量级的汽车企业——丰田、大众、通用、现代都具有深厚的文化背
William Big, the author of “Z Theory”, argues that a company’s culture is made up of its traditions and customs. Therefore, corporate culture has a guiding function. The construction of enterprise culture, as an important foundation of modern enterprise management, has always been valued by the majority of enterprises. The different characteristics of culture have a significant impact on the development of enterprises. A good cultural atmosphere is also important for the development of the enterprise. Toyota, Volkswagen, GM and Hyundai, the world’s heavyweight auto companies, have profound cultural backgrounds