论文部分内容阅读
共生营销 风起云涌 目前各地的大小商场越开越多,但销售额却无法同步增长,老字号商场为了巩固江山,新开张的商场为了扩大市场占有率,竞争日趋激烈,各种名目繁多的共生营销风起云涌,成为越来越多商场的竞争新策略。共生营销是指两个或更多个相互独立的企业在资源和项目上合作,达到增强市场竞争能力的目的。共生营销的兴起与当今市场激烈竞争和科技飞速发展有着密切关系,面对众多水平更高,实力更强的对手,任何一个企业都不可能在所有方面处于优势。在这种形势下,具有优势互补关系的企业便纷纷联合起来,实施共生营销战略,共同进行新产品开发,共享人才和
Symbiosis marketing surging At present, the size of more and more shopping centers across more and more, but sales can not be synchronized growth, the old mall in order to consolidate the country, the newly opened shopping malls in order to expand market share, increasingly competitive, a wide range of symbiotic marketing surging, Become more and more shopping malls competition new strategy. Symbiotic marketing refers to two or more independent enterprises in the resources and projects to achieve the purpose of enhancing market competitiveness. The rise of symbiotic marketing is closely related to the fierce competition in the market today and the rapid development of science and technology. No one company can take advantage of all aspects in the face of many more advanced competitors. Under such circumstances, enterprises with advantages and complementary relationships have joined forces to implement symbiotic marketing strategies, jointly develop new products and share talent