论文部分内容阅读
2011年3月15日,沃尔沃集团在其中文官方网站上正式推出第一款中文游戏“沃尔沃连连看”。沃尔沃集团中国积极拓展数字媒体互动渠道,期望与顾客、合作伙伴和大众进行更直接、及时、多样的联系,提供互动性、趣味性更强的信息和品牌体验。沃尔沃集团的数字媒体沟通战略强调的是高品质的用户品牌体验。此前,沃尔沃集团于2009年推出的网络游戏“最强卡车”在上线短短两个月内就获得了全球数百万玩家的广泛好评,2011年1月沃尔沃卡车公司推出的首期iPad杂志使沃尔沃集
March 15, 2011, Volvo Group official launch of its official website in Chinese official first Chinese game “Volvo Lianliankan ”. Volvo Group China actively expands its digital media interactive channels and expects to have more direct, timely and diverse contacts with its customers, partners and the general public to provide an interactive and interesting information and brand experience. The Volvo Group’s digital media communications strategy emphasizes a high-quality user brand experience. Previously, Volvo Group launched in 2009 online game “the strongest truck ” in the line within just two months to get the praise of millions of players around the world, in January 2011 Volvo Trucks introduced the first phase of the iPad Magazines make Volvo set