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近年来,随着社会主义社会的转型以及构建和谐社会的步伐越来越快,人民群众的日常生活作为一个新的焦点开始备受媒体的关注。人们对“新闻”有了新的认识,关注我们身边的事,关注弱势群体,体现民生色彩,让老百姓从电视上看到发生在自己身边的事。新闻的情感价值、娱乐价值和实用价值成为民生新闻新的看点。而这样的新闻文体也对播音主持提出了新的要求,民生新闻的节目主持就更需要具备亲和力,与观众交流,从中体现对受众的人文关怀与个性魅力。
In recent years, with the transformation of socialist society and the pace of building a harmonious society getting faster and faster, the daily life of the people as a new focus has begun to receive media attention. People have a new understanding of “News ”, pay attention to the things around us, pay attention to the disadvantaged groups, reflect the livelihood of the people, and let ordinary people see what happens on TV from their own side. The emotional value, entertainment value and practical value of news have become the new highlights of the people’s livelihood news. And such news style also put forward new requirements for the radio host. The livelihood news program host even needs to have affinity with the audience to communicate, reflecting the audience’s humanistic concern and personality charm.