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中国体育与中国电视相继走向市场。近几年矛盾不断故事不断,究其根本原因就在于市场进程的不一致和行政对市场的干预。体育与电视的相持主要表现在体育赛事的电视报道权上面,国际足联是一个典型的例子。1990至1998年的三届世界杯报道权在1988年时卖了12亿美金,当时已经被认为卖了个大价钱。然而看到1994年各电视台从世界杯足球转播中获得的利益,国际足联心里不平衡了,于是将2002年至2010年的三届卖给了刚刚破产的ISL公司,价格是24亿关金,比上三届高出了20倍!
China Sports and China Television have been moving towards the market. In recent years, there have been constant conflicts and conflicts. The root cause lies in the inconsistency of the market process and the interference of the government in the market. Sports and television stalemate mainly in the television coverage of sports events above, FIFA is a typical example. The three World Cup coverage rights from 1990 to 1998 sold 1.2 billion U.S. dollars in 1988, when it was thought to have sold a large sum of money. However, seeing the interests of all television stations in receiving the FIFA World Cup soccer broadcast in 1994, FIFA was unbalanced in mind and sold three of its shares from 2002 to 2010 to the bankrupt ISL at a price of 2.4 billion karats, 20 times higher than the previous three!