论文部分内容阅读
三、政府的控制“美国政府很重视新闻控制,从第一任总统华盛顿起就是如此。200年来,这个控制舆论的政策从未改变过,只是随着白宫主人的变迁因人而异罢了”。美国前总统尼克松说:“既然以电视为主要宣传工具的消息来源的时候已经到来,因此,现代总统就必须比他们的前任具备更为复杂也更为表面化的专业才能。”他们必须学好驾驭舆论的艺术,不仅为获得竞选的胜利而且也为了进一步宣传他们所信仰的计划与事业。与此同时,他们还得费尽心机避免被人指责为操纵舆
III. Government Control “The U.S. government attaches great importance to the control of the press, starting with Washington, the first president.” This policy of controlling public opinion has never changed in the past two hundred years, only changing as the White House owner changes. “ Former US President Nixon said: ”Since the time has come for sources that use television as their main propaganda tool, modern presidents must have more sophisticated and more faceted professional skills than their predecessors." They must learn to navigate the media Not only for the victory of the election but also for the further promotion of the plans and undertakings they believe in. At the same time, they have to work hard to avoid being accused of manipulating the world