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我投身广告九年,有二点切肤之痛。一是有许多极好的广告作品,被客户公司里一堆非专业人士一阵乱枪枪毙。二是社会上有许多乱七八糟的人,混进这个行业,甚至想开创广告公司。为什么会出现这等事情?很重要的一个原因是:人们都被广告包围,对广告司空见惯,因而自以为知、自以为是;但是,人们都不明白,做广告的人必须很特殊,有一种特殊的思维方式。我早先攻读哲学专业,又有九年创作经历,且有一批高手做朋友,我观察大家、反省自己的思维方式,总结出一个概念:广告思维。广告思维的概述如下:1、特立独行的思维方式。2、智慧、灵感、小聪明三位一体的思维方式。3、袭击大众心灵的思维方式。4、兼具逻辑思维与形象思维的多维思维方式。
I have been involved in advertising for nine years and have two pain points. First, there are many excellent commercials that were shot dead by a bunch of nonprofessionals in the client company. Second, there are many people in the community who are in turmoil and are mixed into the industry and even want to start an advertising company. One of the reasons why this happens is that a very important reason is that people are surrounded by advertisements and become accustomed to advertisements, so they know they are self-righteous. However, people do not understand that people who advertise must be special and have a special Way of thinking. I studied philosophy before, there are nine years of creative experience, and a group of masters to be friends, I observe everyone, reflect on their own way of thinking, summed up a concept: advertising thinking. An overview of advertising thinking is as follows: 1, the maverick way of thinking. 2, wisdom, inspiration, small clever trinity way of thinking. 3, attack the minds of the public way of thinking. 4, both logical and visual thinking of multidimensional thinking.