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分析了钢铁生产企业和钢铁贸易企业的营销模式,阐述了建立钢铁电子交易平台的必然性,列举了中铁物资建立钢铁电子交易平台的优势,提出了打造具有中铁物资特色的钢铁电子交易平台的构想。
The marketing mode of steel manufacturing enterprises and steel trading enterprises is analyzed. The necessity of establishing the trading platform of steel and electronics is expounded. The advantages of establishing the trading platform of steel and iron are listed. The concept of building the trading platform of steel and iron with the characteristics of China Railway Materials is put forward.