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在我国经济进入新常态的大环境下,纺织企业转向绿色发展已成为既定的事实,然而这也不是一蹴而就的,我国纺织企业需要长期的持续不断的进行战略调适,培育适合新常态经济下的纺织企业的核心竞争力,才有可能把握新的发展机遇,实现可持续发展。本文以如意集团为例,纵向多角度分析该企业发展过程中的战略调适与其核心竞争力的动态变化,探究本案例中战略调适与核心竞争力的互动机理。
In our country economy has entered a new normal environment, the textile enterprises to green development has become an established fact, however, this is not accomplished in a single step, China’s textile enterprises need long-term continuous strategic adjustment, foster the textile industry for the new normal economy The core competitiveness of enterprises, it is possible to seize new opportunities for development and achieve sustainable development. Taking the Ruyi Group as an example, this paper analyzes the strategic adjustment and the dynamic changes of its core competence in the process of enterprise development vertically and multi-anglely, and explores the interactive mechanism of strategic adjustment and core competitiveness in this case.