论文部分内容阅读
时间:6月16日14:00-16:30地点:上海展览中心西二馆一层这个论坛摆在了上海展览中心,出席的嘉宾除了导演张扬外,其余都是行业内电影营销部的重要人士,在场听众有记者,也有电影投资人,广告商等。讲座的内容投向了时下越来越热的话题:电影与广告植入。我们发现广告与电影不再只是赞助和被赞助的关系,电影广告植入的成功与否,在于文化和商业领域。
Time: June 16 14: 00-16: 30 Venue: Shanghai Exhibition Center, West Building, Second Floor This forum is located in Shanghai Exhibition Center, attended by guests in addition to the director Zhang Yang, the rest are the industry’s film marketing department is important People, the audience were reporters, there are movie investors, advertisers and so on. The content of the lecture is heading to the hot topic nowadays: film and advertising implantation. We found that advertising and cinema are no longer just sponsored and sponsored relationships, but the success of cinema advertising is in culture and business.