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加速发展电子商务,是顺应经济全球化趋势、促进地区经济转型升级的内在需要,也是优化资源配置、推动产业供给侧结构性改革,加快转变产业发展方式,提升区域经济实力的战略举措。本文以CII发布的电子商务发展指标体系为基础,通过现状调研与数据收集,创建电子商务发展水平测度模型,综合应用因子分析和聚类分析方法深入分析我国电子商务发展水平。提出了电子商务物流基础设施建设,推动中国沿海发达地区、中西部和东北地区的协调发展,加快经济结构调整和升级,创新人才引进培育机制,突破产业发展的瓶颈,提升城市电子商务发展潜力等相关对策建议,为促进我国电子商务产业跨越式发展、构建“互联网+”产业体系和新生态经济打下坚实的基础。
Accelerating the development of e-commerce is an inherent requirement of conforming to the trend of economic globalization and promoting the transformation and upgrading of the regional economy. It is also a strategic move to optimize the allocation of resources, promote the structural reform of the supply side of industries, speed up the transformation of industrial development and enhance the regional economic strength. Based on the e-commerce development index system released by CII, this essay establishes the e-commerce development level measurement model through the status quo and data collection, and makes comprehensive analysis of the development of e-commerce in China through factor analysis and cluster analysis. Proposed the construction of e-commerce logistics infrastructure to promote the coordinated development of China’s coastal areas, the central and western regions and the northeast region, speed up the adjustment and upgrading of economic structure, innovate the cultivation mechanism of talent introduction, break through the bottleneck of industrial development and enhance the development potential of urban e-commerce Relevant countermeasures and suggestions laid a solid foundation for promoting the leap-forward development of China’s e-commerce industry and building an “Internet +” industrial system and a new ecological economy.