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我们需要通过“精而强”的服务模板与团队建设,朝可评估的角度发展,在各个服务纬度,让企业更快地获得价值回报。过去的2015年,广告业依然是坚守与变革的年份,塑造品牌和追逐实效仍然是我们的追求;而技术和资本给我们行业带来了更多的可能和想象空间,追求精准以及不断上演的并购开始成为行业的另一个主旋律。未来我们将何去何从?让我们一起听听上海卓朴创意设计发展有限公司董事总经理刘锋这一年的感悟和思考。
We need to develop a service platform and team building that is “sophisticated and strong”, developing towards a measurable point of view and enabling enterprises to achieve faster return on their value at all service latitudes. In the past 2015, the advertising industry is still a year of sticking to and changing. It is still our pursuit to create a brand and pursue results. And technology and capital bring more possibilities and imagination to our industry, pursuing precision and continuously staged M & A began to become another theme of the industry. Where will we go in the future? Let us listen to Shanghai Zhuopu Creative Design and Development Co., Ltd. Managing Director Liu Feng this year’s insights and thinking.