论文部分内容阅读
在新的传播环境下,传播方式日益多元,电视“第一媒体”的地位受到挑战。面对新传播环境的挑战,在这样一个创新的时代背景下,更好的凸显频道特色,创新电视栏目,力求差异化,提升受众的忠诚度,以创新赢取观众眼球,是电视媒体赢取收视市场的重要途径之一。
In the new environment of communication, the mode of transmission is increasingly diversified and the status of television “First Media” is challenged. Faced with the challenge of new communication environment, under the background of such an innovative era, it is better for television channels to highlight channel features, innovate TV programs, strive to differentiate, and enhance audience loyalty to win the attention of the audience with innovation One of the important ways to watch the market.