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在国际家电巨头逐渐提升中国市场战略地位的同时,中国家电企业,尤其是领军企业也正在加快国际化进程。近年来,参展IFA的中国企业数量逐年增加。在IFA2015现场,海尔、海信、美的、创维、长虹、TCL、格兰仕等中国家电企业的闪耀亮相,再次让世界听到“中国家电品牌”的强音。在IFA现场,面对众多国外家电品牌,《电器》记者每当看到中国企业都异常亲切
While the international home appliance giants have gradually raised the strategic position in the Chinese market, the Chinese home appliance enterprises, especially the leading enterprises, are also accelerating their internationalization. In recent years, the number of Chinese enterprises participating in IFA has been increasing year by year. In IFA2015 scene, Haier, Hisense, Midea, Skyworth, Changhong, TCL, Galanz and other Chinese home appliance enterprises shine, once again let the world hear the “Chinese brands” strong tone. In the IFA scene, the face of many foreign home appliance brands, “Electric” reporter whenever they see the Chinese enterprises are very cordial