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制作小小的标徽,似乎是不被人们重视的雕虫小技,然而它“方寸文章,意象万千”,给企业社团带来的经济效益和社会效益却是难以估量的。人们看到一个醒目、富有生命力的标徽,便可知道是某家著名的大公司。如日本三菱重工业集团的标徽,虽然只是三个菱形的简单组合,但由于形态具有数的逻辑性和排列的规律性,给人以强烈的视觉感受,从而联想到这个高科技企业内部管理的严谨性,产品的高质量以及员工们精益求精的敬业精神,等等。 对于设计家庄玉君来说,7年来孜孜于标徽艺术的探索和实践,
Producing a small emblem seems to be a caricature that is not valued by people. However, it has enormous economic and social benefits that bring about corporate social groups. People see a striking, full of vitality logo, you can know is a famous big company. Such as Japan’s Mitsubishi Heavy Industries Group logo, although only a simple combination of three diamonds, but because of the shape of a number of logic and arrangement of the regularity, giving a strong visual experience, so think of this high-tech enterprise internal management Rigor, high-quality products and staff excellence, dedication, and so on. For designer Zhuang Yujun, seven years of diligence in the emblem of art exploration and practice,