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活力、梦想、不囿于传统,新上市的adidas NEO系列,用更贴近年轻人胃口的方式大胆发声造势,利用腾讯平台进行了一场跨媒体、全方位的选秀活动,以差异化的营销策略玩出了新鲜范儿。随着数字营销在整体营销规划中所占比重越来越大,广告主已经不满足于只在一个活动Minisite宣讲自己的品牌信息,更多地寄希望于更为开放、用户黏性更强的社会化平台进行品牌沟通,通过多渠道全面且精确地“打中”目标消费者。adidas NEO新鲜范选秀正是探索网络全面互动模式的一个潮流先锋。
Vitality, dreams, not to mention traditional, newly listed adidas NEO series, with a more close to the way young people appetite bold momentum, the use of Tencent platform for a cross-media, a full range of draft activities to differentiate the marketing strategy Play a fresh range of children. As digital marketing accounts for an increasing share of overall marketing planning, advertisers are no longer content to preach their branding information in just one event, preferring to be more open and user-friendly Social platform for brand communication, comprehensive and accurate multi-channel “hit ” target consumers. The adidas NEO Fresh Fan Show is a trendsetter in exploring the full web interactive model.