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在媒介投放上依照“审势度势”和“随机应变”的原则,根据每个品牌的不同特征、存在的问题来分类制定策略,优化媒介策略。对于家化在2009年的表现,我们并不满意。主要
In accordance with the principle of “adjusting power of position” and “adapting to changes” in media deployment, we formulate strategies and optimize media strategies according to the different characteristics and existing problems of each brand. We are not satisfied with the performance of Jahwa in 2009. main