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商业集聚区能为消费者提供更加专业的、多样化的服务,其功能地位日益显著,而自身存在的同质性严重、高模仿性、不诚信、规划不利等问题严重制约了商业集聚的汇集客流的能力。通过加强印象管理有利于帮助商业集聚区管理者解决这些问题,开发组织印象管理的评价工具是开展这些工作的基本前提。本文通过文献整理和专家访谈形成测度氛围、环境、服务等八个维度的初始量表,通过预调研剔除因子载荷较低的题项,通过对北京市高碑店、十里河、金源时代、燕莎等商业集聚的进一步调研,构建了测度商业集聚印象的最终量表,并分析了不同类型商业集聚区在商业集聚印象分类上的区别。
Commercial agglomeration areas can provide more professional and diversified services to consumers, and their functional status is increasingly prominent. The problems of serious homogeneity, high imitation, dishonesty and poor planning seriously restrict the collection of commercial agglomerations Passenger capacity. By strengthening the management of impression is conducive to help business district managers to solve these problems, the development of organizational impression management evaluation tools is the basic premise of these efforts. In this paper, the initial scale of eight dimensions of measuring atmosphere, environment and service is formed through literature review and expert interviews. The topics with low load of factors are eliminated through pre-research. Through the analysis of the data of Gaobeidian, Shilihe, Jinyuan, Lufthansa and other commercial agglomerations for further investigation, constructed a final measure of the impact of commercial agglomeration scale, and analysis of different types of commercial agglomeration in the difference between the commercial agglomeration impression classification.