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【目的】了解学术期刊微信公众号的开通情况及期刊内容的建设现状,为学术期刊微信公众号的内容建设提供参考。【方法】以《中国学术期刊评价研究报告(2017—2018)》(武大版)中326种权威学术期刊为样本,统计获取其微信公众号的开通情况及期刊文章和目次的内容建设状况,调研时间截至2017年3月1日。【结果】326种权威学术期刊中有182种期刊共计开通微信公众号179个,约80%的微信公众号开通于2014年11月之后。其中,136个微信公众号推送与期刊目次相关的内容,推送的呈现方式分4大类;144个微信公众号推送与期刊文章相关的内容,推送的呈现方式分7大类,推送量约占总推送量的35%。【结论】从2014年11月起,微信公众号的创建与应用开始受到大量权威学术期刊关注;与期刊文章和目次相关的内容建设已成为权威学术期刊微信公众号内容建设的重要一环;在期刊文章相关内容的呈现上,长篇幅的内容呈现方式具有更强的有效性。
【Objective】 To understand the opening of the academic periodical WeChat public number and the current situation of the construction of the journal content, and to provide a reference for the content construction of the academic periodical WeChat public number. 【Method】 Based on the sample of 326 authoritative academic journals in China Academic Journals Evaluation Research Report (2017-2018) (Wudang Edition), the status of the opening of the WeChat public account and the content construction of journal articles and titles were obtained. As of March 1, 2017. 【Results】 There were 182 kinds of journals in 326 authoritative academic journals for 179 public WeChat public accounts. About 80% of WeChat public accounts opened in November 2014. Among them, 136 WeChat public numbers are related to the contents of the periodicals of the magazine, and the presentation modes of the push are divided into 4 major categories; 144 WeChat public numbers are used to push the contents related to the journal articles and the presentation modes of the push are divided into seven categories and the push volume accounts for about 35% of the total push volume 【Conclusion】 Since November 2014, the establishment and application of WeChat public account has been the focus of a large number of authoritative academic journals. Content construction related to periodical articles and titles has become an important part of WeChat public account content construction; The presentation of the relevant contents of the periodical articles, the length of the content presentation is more effective.