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为了了解北京市场液体牛奶商品情况,北京美兰德信息公司于1999年5月在京城家乐福超市、亿客隆商城、城乡贸易中心、复兴商业城、长安商场、百盛购物中心和赛特购物中心等7大商场的超市开展调查,了解液体牛奶商品的品牌、口味、花色、包装规格和价格等。本次调查的液体牛奶仅指纯牛奶,包括果蔬味、维生素、朱古力等口味液奶,不包括酸奶类和豆奶类饮料。调查结果表明,北京市场出售的液体牛奶品种众多,一批主导品牌初步形成,品种、口味、花色成为竞争手段,液奶价格在不同品牌、不同商店之间存在明显差异。
In order to understand the situation of liquid milk products in the Beijing market, Beijing Midland Information Co., Ltd. was established in May 1999 in Beijing’s Carrefour Supermarket, Yiklong Mall, Urban and Rural Trade Center, Fuxing Commercial City, Chang’an Shopping Mall, Parkson Shopping Center, and Scitech Shopping Center. The supermarkets of 7 major shopping malls conduct surveys to understand the brand, taste, color, packaging specifications, and price of liquid milk products. The liquid milk in this survey refers only to pure milk, including liquid flavors such as fruit and vegetable flavors, vitamins, and chocolate, and does not include yogurt and soy milk beverages. The results of the survey show that there are numerous types of liquid milk sold on the Beijing market. A number of leading brands have taken shape, and varieties, tastes, and colors have become competitive means. Liquid milk prices vary significantly among brands and shops.