论文部分内容阅读
交互广告是交互媒体技术与广告艺术相结合的产物,这种形式不仅仅存在于它所展现的表面的意义,而是更深层次地体现出了广告主与消费者的互动,展现出现代社会人与人,人与物,或者与企业间的情感交流的需求。文章通过研究交互广告的网络运用,探讨了交互广告的存在意义,举例说明了网络交互广告给人们带来的真实体验性效果和通过心理沟通交互广告可为广告主带来的更大的利益,科学地预测了交互广告的发展前景。
Interactive advertising is a product of the combination of interactive media technology and advertising art. It not only exists on the surface of the exhibition, but also reflects the interaction between advertisers and consumers in a deeper level. It shows that modern society people And people, people and things, or emotional exchanges with the needs of enterprises. The article explores the significance of interactive advertising by studying the network usage of interactive advertising, and illustrates the real experiential effects brought by interactive advertising on internet and the greater benefits advertisers can bring to advertisers through the interactive communication of psychology. Scientifically predicted the development of interactive advertising prospects.