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中国机电产品进出口商会的数据显示,2006年,北方奔驰的出口量只有福田的1/4,但出口金额却比福田还高。为什么?是福田的车比北方奔驰差很多吗?不是!那为什么福田在国外卖不上价?因为福田在国外的品牌知名度比奔驰差很远。
According to the statistics of China Chamber of Commerce for Import and Export of Machinery and Electronic Products, the export volume of North Benz was only 1/4 of that of Futian in 2006, but the export value was even higher than that of Futian. Why? Futian car Mercedes-Benz is much worse than the North do? Not! Then why not sell Futian in foreign prices because Futian brand awareness abroad is far worse than Mercedes-Benz.