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提起嘉陵摩托车,人们并不陌生,在刚刚开始改革开放的中国,能够拥有一辆红色“嘉陵牌”摩托车非常引人羡慕。嘉陵摩托一度曾是中国“摩托车”的代名词。1979年,中国嘉陵集团军转民开发生产出中国第一辆民用摩托车之后,产销量一直雄居全国摩托车行业榜首,稳坐同行业第一把交椅长达15年之久。1995年,该集团获得国家颁发的“中国摩托车之王”,其“嘉陵牌”摩托车畅销海内外,成为中国摩托车的第一品牌。但遗憾的是,1996年,由于国内摩托车行业竞争加剧,市场低迷萎缩,嘉陵“城池”失守,丢掉了全国行业第一的桂冠。为夺回“王位”,五年来,经过坚韧不拔的努力,嘉陵集团对公司作了较大调整,增强企业适应市场变化的能力,2001年重夺“王位”。
Mentioning Jialing motorcycles is no stranger to China. It is very enviable to have a red “Jialing” motorbike in China, which just started its reform and opening up. Jialing Motorcycle was once synonymous with “motorcycles” in China. In 1979, after China Jialing Army developed and produced the first civilian motorcycle in China, the production and sales volume has been ranking first in the national motorcycle industry for the past 15 years. In 1995, the group won the “King of China Motorcycle” issued by the state. Its “Jialing” motorcycle sold well at home and abroad and became the No.1 brand in China. However, in 1996, due to the intensified competition in the domestic motorcycle industry and the downturn in the market, Jialing's “city” was outdone, losing the top spot in the industry in the country. In order to regain the “throne”, in the past five years, Jialing Group made great adjustments to the company and strengthened the ability of enterprises to adapt to market changes. In 2001, Jialing Regained the “Throne”.