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东北汽车市场有何鲜明特点?如何制订区域营销?新能源汽车在寒冷的东北是否具有发展潜力?7月13日下午,“2017首届中国东北汽车高峰论坛”第二场圆桌会议以“从东北市场差异看区域营销制胜之道”为主题,东风本田执行副总经理陈斌波、上汽乘用车副总经理俞经民、一汽-大众销售公司副总经理马振山、北京汽车销售公司副总经理陈思英对上述问题进行辩论。本场研讨由《汽车商业评论》总编辑贾可主持。以下为研讨部分观点摘要。
What are the distinctive features of the Northeast automobile market? How to formulate regional marketing? New energy vehicles in the cold northeast whether there is a potential for development? July 13 afternoon, “The First China Northeast Auto Summit Forum ” second round table From the Northeast market differences to see the winning of regional marketing "as the theme, executive vice president of Dongfeng Honda Chen Binbo, vice president of Shanghai Automotive Passenger Vehicle Yu Jingmin, FAW - Volkswagen Sales Deputy General Manager Ma Zhen Shan, Beijing Automotive Sales Company Deputy General Manager Chen Siying Debate on the above issues. This seminar was chaired by Jia Ke, editor-in-chief of Automotive Business Review. The following is a summary of some of the views discussed.