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近些年来我国高等教育在迅速发展的同时逐渐暴露出一些问题,这些问题主要表现在培养模式、课程设置、社会认可度等几个方面,出现问题的根本原因是教育体系的不完善。要想改变现状更好地促进高等教育发展必须实现专业课程体系设计与国家职业标准有效对接。本文就通信营销专业课程体系设计与国家职业标准对接进行了分析讨论,首先文章阐述了专业课程体系与国家职业标准的相关概念,然后讨论了专业课程体系的设计原则。之后指出了营销专业课程体系设计与国际职业标准对接过程中所存在的不足,最后对如何有效进行营销专业课程体系设计与国家职业标准对接提出了一些建议,在完善专业课程设置的同时,起到培养高素质人才的作用。
In recent years, the rapid development of China’s higher education gradually exposed some problems, which are mainly manifested in several aspects such as training mode, curriculum, social recognition, the root cause of the problem is the imperfect education system. If we want to change the status quo and promote the development of higher education better, we must realize the professional curriculum system design and the national vocational standards effectively docking. In this paper, the communication marketing professional curriculum system design and national vocational standards docking were analyzed and discussed, first of all, the article elaborated the professional curriculum system and national occupational standards related concepts, and then discussed the professional curriculum system design principles. After that, it points out the problems existed in the course design of marketing specialty and the docking of international professional standards. Finally, it puts forward some suggestions on how to effectively carry out the marketing professional curriculum system design and the docking of national professional standards. While improving the professional curriculum setting, The role of training high-quality personnel.