Application of Markov decision process in customer behaviour

• 作 者: Yayun Fan Cheng Li Yan Hu
• 机 构: SchoolofIntelligentScienceandInformationEngineering,ZhongziEngineeringManagementConsultingCo.LTD
• 出 处: 商业经济研究(百图)
• 发表日期: 2020年4期
• 关键词: Markov decision-making process Customer behavior State transition The marketing
• 基金项目: Special Research Project of Shaanxi Provincial Department of Education(19JK0631),School-level Project Funded by Xi’an Peihua University(PHKT19026).

Customer is the source of business income,a stable customer base is the guarantee of enterprise survival and development of enterprises by using Markov decision process,decision-makers in the new decision point in time,to the latest state of observation s