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对于转型,大多经销商都将关注点放在如何拓展新业务、延长价值链上,其实对现有经营管理系统进行深耕细作同样重要增购受限、换购受阻又遭遇经济下行,如今经销商的日子每况愈下。就连以战略发布、产品展示、品牌宣传为主的A级车展——北京国际车展,竟然从开展初始的媒体日就弥漫着浓郁的卖车氛围,经销商派驻展场的销售人员不管是记者还是消费者,均不遗余力地推销,可见北京经销商的日子何其艰难。
For the transition, most dealers will focus on how to expand new business, to extend the value chain, in fact, the existing management system for the same important purchase restrictions are limited, repurchase suffered another economic downturn, and now the dealer’s day Getting worse. Even the A-class auto show, which is mainly based on strategy release, product display and brand promotion, is filled with rich selling atmosphere from the initial media day. Distributors are stationed in the exhibition hall regardless of whether they are journalists Or consumers, are sparing no effort to sell, showing how hard the days of Beijing dealers.