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浙江卫视是全国第一批上星的省级卫视,在落地覆盖率,品牌信任度等方面拥有良好的基础,目前在全国的可接收人口为7.66亿,是国内最有影响力的媒体之一。同时浙江卫视的覆盖人口购买力非常强,浙江经济发达,人文锦绣,这些得天独厚的优势是浙江卫视进军全国一流电视媒体阵营的有利条件,所以如何以积极主动的品牌营销战略争取更大的发展空间这一课题就摆在了浙江卫视人的面前。
Zhejiang Satellite TV is the first provincial satellite TV station in China to have a good foundation in terms of floor space coverage and brand trust. At present, it has a population of 766 million in the country and is one of the most influential media in the country . At the same time Zhejiang Satellite TV coverage of the population is very strong purchasing power, economic development in Zhejiang Province, the humanities Fairview, these unique advantages of Zhejiang Satellite TV into the national first-class TV media camp favorable conditions, so how to take a proactive brand marketing strategy for more space for development which A subject is placed in front of Zhejiang Satellite TV.