论文部分内容阅读
一、市场营销在企业发展中的作用市场营销作为现代企业的一项重要决策和经济活动,随着各国、各地区、及国际政治、文化、经济、环境的变化,其内容不断丰富,观念快速发展。在科学技术高度发达、信息千变万化、竞争日益激烈的现代社会,市场营销活动的成败直接关系到一个企业的生存和发展。抓好市场营销工作,不仅是提高市场占有率,增强企业竞争实力改善企业经营管理的有效手段,而且是提高经济效益的重要途径。
First, the role of marketing in business development Marketing as an important decision-making and economic activities of modern enterprises, with various countries, regions, and international political, cultural, economic and environmental changes, its content is constantly enriched, the concept of rapid development of. In a modern society with highly developed science and technology, ever-changing information and increasingly fierce competition, the success or failure of a marketing campaign is directly related to the survival and development of an enterprise. Doing a good job of marketing work is not only an effective way to improve market share and enhance the competitiveness of enterprises, but also an important way to improve economic efficiency.