Nokia’s Flagship aims at Android Rivals

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  Nokia 8 Release Date, Price and Specs Revealed
  The revamped Nokia 3310 took all the headlines earlier this year but now there’s a posh new call maker from the famous phone firm.
  The Nokia 8 has just been revealed and it’s taking aim firmly at the flagship competition.
  This new smart phone, which will go on sale in September, is packed with features that make it as powerful as all of its Android rivals.
  HMD Global, the company behind Nokia’s return to the smart phone market, has already launched three midrange devices this year but the Nokia 8 is by far the best to date.
  This Android-powered device includes a very decent 5.3-inch LCD display with always-on technology, superfast Snapdragon 835 processor and dual rear ZEISS cameras which Nokia says will produce some of the best low light photography in the business.
  Fans will also be treated to a new‘Bothie’ feature, which can record video using the front and rear camera at the same time.
  This Dual-Sight function simul- taneously harnesses the front and rear cameras in a split screen visual for both photos and videos which can even been live streamed via services such as Facebook.
  Nokia 8 is also the first smart phone to feature something called OZO Audio.
  This sound technology brings a fully immersive 360 degree audio experience to any videos you record on the device.
  Other features include 64GB of expandable memory and a 3090 mAh battery with Qualcomm Quick Charge technology.
  Along with plenty of top specs inside this smart phone Nokia is making big noises about its design.


  With curved edges the Nokia 8 has been built to offer a comfortable expe-rience in the hand and, with the camera sitting almost flush with the rear case, it’s also been made to tuck neatly in your pocket.
  Other design features include a hidden antenna which Nokia boasts will improve call quality whilst using less power.
  There’s four colours to choose from including a very shiny Polished Copper and more subtle Tempered Blue.
  It’s worth noting that, unlike many of its rivals, the Nokia 8 isn’t waterproof and only offers splash resistance -this means it should cope in the rain but not being fully submerged in liquid.
  One thing Android lovers will be pleased to hear is that the Nokia 8 of- fers an almost untouched version of the Google operating system.   This pure experience not only means there’s no bloatware or annoying duplicate apps but it also should offer updates more quickly.
  In fact, HMD Global says the Nokia 8 should be one of the very first non-Google phones to get Android O.
  Speaking about the device, Juho Sarvikas, Chief Product Officer of HMD Global, said: “We know that fans are creating and sharing live content more than ever before, with millions of photos and videos shared every minute on social media. People are inspired by the content they consume and are looking for new ways to create their own.
  “It’s these people who have inspired us to craft a flagship smart phone which perfectly balances premium design, an outstanding experience and powerful performance.”
  The Nokia 8 goes on sale in September with prices expected to start from around £550.


  The First High-end Smart Phone the Finnish Company has Released
  With the newly unveiled Nokia 8, you can livestream your breakfast, lunch, dinner and everything in between straight from the camera to either Facebook or YouTube. Not only that, but you can use split-screen (or “dual sight”in Nokia parlance) to show your own face and what you’re looking at simultaneously thanks to the front and back 13-megapixel cameras built in partnership with imaging specialist Zeiss.
  The focus on livestreaming underscores where the new Nokia is headed as it targets a younger crowd more likely to use the feature on Snapchat or Instagram. It marks the latest comeback attempt from the brand, which was once the largest phone maker in the world by far but was ultimately crushed by newer players like Apple, Google and Samsung.
  Nowadays, Finnish startup HMD
  Global has licensed the rights to build Nokia phones and is putting a lot of stock in livestreaming and dual sight.“It is revealing the missing part of the story,” Pekka Rantala, HMD’s chief marketing officer, said of the splitscreen’s ability to share a different kind of video. Rantala’s remarks came during a briefing.
  With all its eggs in this on-trend basket, HMD is looking to go after a younger crowd than consumers old enough to fondly remember the old Nokia phones.
  “Nokia is a brand for everyone, but we definitely want to stay laser-focused on the next generation,” said Rantala.“We know that these people are really the creators sharing their lives on a daily basis on social media.”   But has the Nokia 8 got the goods to persuade power users across the board, and not just millennials, to ditch their iPhones and Samsung Galaxy S8s?
  Given the importance of social media on phones, it makes sense to include features like “dual sight,” and the features won’t put others off, said Ben Wood of market researcher CCS Insight.


  “I don’t think there is any risk this will alienate other potential buyers of the product,” Wood said in an interview.“The core attributes of the Nokia brand will ensure that the device will get wide consideration from a wide spectrum of consumers.”
  There’s plenty to like, even if you’re not an Instagram Live-obsessed, alwaysSnapchatting socialite.
  Back in February when Nokia staged its comeback at Mobile World Congress in Barcelona, some people lamented the lack of a flagship phone that would relight the fire in Nokia fans and early adopters. Six months later, it’s finally arrived: The Nokia 8 is a highperforming, high-end phone that makes a statement about what Nokia phones of 2017 are all about.
  From what we can glean, this means strong and simple across the board, thanks to a classic design and clean Android, but with minimal, carefully thought-out flare and embellishments that set it apart from rivals.
  This can be seen not only in the camera features, but in the glossy cop- per and blue versions of the phones, which stand out from the sea of black or grey phones. Also, if you’ve been in a homewares store recently, you’ll know 2017 is all about the copper. One thing that could still potentially put buyers off the Nokia 8 is the price, which at$599 is just under the iPhone 7’s starting price of $650, but above the discounted prices of the now months-old Galaxy S8 and LG G6. The specs justify the cost of the phone though, according to Wood, and just having a phone as high end on the market is an important step for the Nokia brand.
  “Apple and Samsung’s stranglehold on the market is proving notoriously difficult to displace, but the Nokia 8 is certainly a step in the right direction,”Wood added.
  Indeed, the handset field is littered with rivals that have tried, and failed, to overcome the stranglehold that Samsung and Apple have over the premium phone market.
  Yet people’s awareness of Nokia phones could well help, Wood said. HMD will have to shout from the rooftops to let people know there’s a new flagship Nokia phone in town, but once it does, brand recognition -- something rivals like Huawei are still struggling with -- could kick in and convince consumers to give the Nokia 8 a second look.
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